UOMO Media's AdUOMO and Colgate Join for MaxFresh Toothpaste Promotion
September 25, 2009. UOMO Media Inc., a multi-channel entertainment company, announced today the signing of new client to sub-division AdUOMO. AdUOMO creates product placements and celebrity endorsement opportunities within entertainment properties. The first client is Colgate to promote their MaxFresh Toothpaste 'GET FRESH! and Dance' competition.
"UOMO Media continues to expand how music, entertainment and advertising interact," said Mr. Camara Alford, CEO and Chairman, UOMO Media. "UOMO's assets were a perfect match for the campaign for Colgate Maxfresh Toothpaste. This is just the tip of the iceberg for where AdUOMO drives the revenue opportunities for our artists, directors and catalog of copyrights & master recordings."
Judges for the 'GET FRESH! and Dance' contest include recording artist, Shawn Desman, and award-winning video director Randall "RT!" Thorne. Shawn's new song "Fresh" appears in the contest and entrants can use the track for their video submissions. Colgate MaxFresh is looking exclusively for amateur dancers to submit their dance videos online at www.getfreshanddance.ca. The winner of the contest will earn the title of "Freshest Dancer" and $10,000 dollars.
"We are looking for the freshest moves and Shawn is a great example of our target demographic - young, smart and talented, "said Ms. Andrea Nickel, brand manager for Colgate's' MaxFresh Toothpaste. "AdUOMO has been great to work with on this promotion and we are excited to have Shawn as one of our judges for the competition."
About UOMO Media Inc.
UOMO Media Inc. is a multi-channel entertainment company that acquires, produces, and manages intellectual media content and digital assets. UOMO integrates existing and well-established revenue streams in recorded music, publishing, and talent management through its five operating divisions: UOMO Digital, UOMOLife (including AdUOMO), UOMO Recorded Music, UOMO Talent Management, and UOMO Publishing. PricewaterhouseCoopers estimates that by 2011, the global media and entertainment industry will be worth US$ 2 trillion.