UOMO Media Partners With Digital Strategy & Communications Team
May 27, 2009. UOMO Media Inc., a multi-channel entertainment company, today announced a joint venture with an Atlanta-based digital strategy and communications team to form Bassline. www.basslinehq.com.
This joint venture marks the launch of UOMO Media's new Digital Media division, creating unique opportunities to leverage and enhance the appreciable assets of UOMO's successful talent management, publishing, recorded music divisions, and film/video subsidiary. The newly formed company will be developing full-scale digital strategies for UOMO clients, internal and external, including RIA development, custom mobile apps, search engine optimization, and social network integration. A full online presence for UOMO's Bassline brand is in development.
"UOMO has a strategic media plan in action and we are focused on building out each of our divisions in an intelligent way. Bassline is an important step in the monetization of our assets online, digitally, and across mobile devices," said Mr. Camara Alford, CEO and Chairman, UOMO Media. "The Bassline team we have partnered with are vanguards in designing and deploying digital solutions across multiple platforms."
In-Stat, a technology research firm, recently projected "the number of mobile application-compatible devices will grow to about 140 million by 2013, creating a vast new market for advertisers." AdMob noted that "the iPhone alone accounts for one-third of mobile ad impressions worldwide, and half in the U.S." As captivating mobile experiences become a reality with devices such as the iPhone and the Android platform, Bassline is focused on creating an integrated digital framework that will extend brands into and connect artists with the emerging world of mobile and social networks.
About UOMO Media Inc.
UOMO Media Inc. is a multi-channel entertainment company that acquires, produces, and manages intellectual media content and digital assets. UOMO integrates existing and well-established revenue streams in recorded music, publishing and talent management through its five operating divisions: UOMO Digital, UOMO Recorded Music, UOMO Talent Management, UOMO Publishing, and newly launched, AdUOMO. PricewaterhouseCoopers estimates that by 2011, the global media and entertainment industry will be worth US$ 2 trillion.