UOMO Launches Product Placement & Celebrity Endorsement Division
May 15, 2009. UOMO Media Inc., a multi-channel entertainment company, today announced the launch of its marketing division, AdUOMO.
The division is tasked with researching, sourcing, and presenting marketing opportunities within entertainment properties. AdUOMO will find creative channels to further monetize existing entertainment and media rights, and use its vast network of entertainment celebrity personalities to endorse a brand's logo, verbal mention or appearance of a product in an entertainment property including feature films, television, mobile, music videos, video games, songs, website, broadband content and publications.
"Launching an embedded marketing division is the logical next step in UOMO's business plan given our access to our celebrity clientele," said Mr. Camara Alford, CEO and Chairman of UOMO Media Inc. "We are excited to add this service as the vertical integration of AdUOMO will support and grow our other divisions, translating into further revenue streams."
About UOMO Media Inc.
UOMO Media Inc. is a multi-channel entertainment company that acquires, produces, and manages intellectual media content and digital assets. UOMO integrates existing and well-established revenue streams in recorded music, publishing and talent management through its four operating divisions: UOMO Digital, UOMO Recorded Music, UOMO Talent Management, and UOMO Publishing. PricewaterhouseCoopers estimates that by 2011, the global media and entertainment industry will be worth US$ 2 trillion.